I'm Phuong Dinh, or Penny — like a little penny coin. I believe in stacking small wins every day. With 5 years in Growth and Marketing, that's exactly how I built my career.

My mindset is that AI, or any tool for that matter, is just an execution engine. My job is strategy: figuring out what I need, and deciding whether a task should be handled by AI or a human. As for UI design, security, or technical optimization—the how and the what—that's not my realm. I focus on the core problem that needs solving—the BIG WHY.

And if you don't share this mindset, we might not be a good fit. That's totally fine—feel free to move on.

What you'll find here:

My take on Growth and Marketing through the lens of AI. And Socialboxy is the actual toolkit I use—built for my own needs, then shared with you.

These are real insights born from my own projects and client work. My entire journey of building, testing, failing, and refining has been packaged into workflows—and those workflows are the product.

Connect with me on your terms

YouTube: Free content for self-learners.
Paid resources: Don't think of them as courses—they're streamlined workflows refined over years. What you're buying is time: real-world mindsets and processes so you don't have to pay for the trial-and-error mistakes I already made.
1-on-1 Consulting & Custom Solutions: If you need me to tackle challenges tailored specifically to your business.

I charge for my "products" because they're worth it. Look, I don't run a charity, nor am I a non-profit knowledge incubator :))

And here's what people who trusted and paid me have to say!