I'm Phuong Dinh, or Penny—like a small coin. I believe in stacking small wins every single day. That's exactly how I built my 5-year journey in Growth and Marketing.

My mindset is simple: AI or any other tool is just there for execution. My job is strategy: figuring out what we actually need, and deciding whether a task should be handled by AI or a human. As for UI design, security protocols, or deep tech optimization—that how and what isn't my lane. I focus on the bottom line, the ultimate puzzle: the BIG WHY.

And if we don't share this mindset, we're probably not a good fit. That's totally fine—feel free to move along.

What you'll find here:
These days, most of my time goes into products and projects, so I share less than I used to. Think of this site as both a look at what I'm building and my personal portfolio.

My marketing products over at Socialboxy and my take on Growth and Marketing through the lens of AI.

Connect with me on your own terms:
YouTube: free content for self-learners.
Blog: right where you are now.
Consulting & custom solutions: if you need me to tackle challenges for your specific business, reach out via the contact form at the bottom of the page to hire me or book a session.

In the past, I've run paid sessions for individuals and teams. I charge for my "products" because they're genuinely worth it. Look, I don't run a charity, and I'm definitely not some non-profit incubator of wisdom :))

I'm pretty stretched for time right now, so I'll be sharing a bit less. But if you have a problem you need help untangling, drop me a message below.

And here's what people who trusted me—and paid for my work—have to say!